In today’s digital world, Google my business is a powerful weapon which can increase your patient inflow. This article gives an indepth explanation on why GMB is important for dental practice.
Ok google! Tell me best restaurants near me! or Tell me the best dentist near by!
How many of you do this regularly. Now a days, we find everything on Google.
WHAT DOES STATS SAY?
Bradleyshaw an SEO expert has written an interesting article on “MOBILE AND WEB SEARCHES FOR LOCAL BUSINESSES”.
In his article, he has written some interesting facts about how people search for some shops or businesses, when they are in need.
86% of people look for their business of interest on Google maps. 88% of people who search local business on mobiles, call them within 24 hours. 50% of such people who conduct mobile searches, will actually visit the store with in one day.Now let’s replaced few terms and read them again 😃!. After all, being a Dentist with successfully running dental practice is the toughest part. I change the word “local business” with “dental clinics”. So that statement goes like this.
88% of people who search for dental clinics on mobiles, call them within 24 hours. 50% of them, who conduct mobile searches, will actually visit your clinic within one day.
THE REAL FACT
Now, let us come to the real world. Though the above statement looks interesting, it might be unimaginable.
The impact of online searches do have a positive feedback on our regular dental practice.
Google has literally invaded into our lifestyle. It has become part of our regular activity. Persons who have mobiles will definitely use Google for some or the other reasons.
Google has literally invaded into our lifestyle. It has become part of our regular activity. Persons who have mobiles will definitely use Google for some or the other reasons.
No other search engine has produced such a boggling effect on our lifestyle.
THE LOCAL SEO
Google has been working on improvising something called local SEO/ Local Search engine optimization.
Let me explain. If I search for some restaurants on Google, it will immediately identify my location and produce results of some local restaurants near me.
The search results will contain only those restaurants that are nearby. That means, based on my locality, Google’s search results will vary.
The results were displayed based on a algorithmic ranking system of Google, which judges, which restaurant to be shown first. The same can be applied for dental clinics.
In this process, Google has given us a powerful tool, which can empower us and our clinical practice, by letting people in our surrounding location, to know about our CLINIC. This tool is called GOOGLE MY BUSINESS.
In this process, Google has given us a powerful tool, which can empower us and our clinical practice, by letting people in our surrounding location, to know about our CLINIC. This tool is called GOOGLE MY BUSINESS.
WHAT ARE THE ADVANTAGES OF REGISTERING TO GOOGLE MY BUSINESS
FREE:
It is completely free. Whereas, there are many 3rd party companies that charge lump sum of money for registering our clinic on web.
PICTURES:
Clinic pictures can be uploaded, so that interested patients can be easily motivated. Upload 360 degree picture of your clinic, to convince your potential patients.
VIDEOS:
Upload your clinic video ads! It’s completely free.
TIMINGS:
Tell patients about work timings of your clinic. Any change in the regular timings can be notified here, so that whoever searches for your clinic will know the change.
For example, you are about to close your clinic for one week. This can be notified in Google my business, so that, if a patient searches about your clinic on Google, he will be notified about the same.
CUSTOM POSTS:
Create custom posts on offers about your dental treatments. This will be shown below the name of your dental clinic, when a person Googles about dental clinic. This can attract more patients.
LOCATION:
The exact location of your clinic will be notified in Google search, which are linked to Google maps. As a result a new patient finds it easy to come to your clinic.
FREE WEBSITE:
Last but not the least, GOOGLE PROVIDES A FREE WEBSITE, for your dental clinic. Absolutely free! No coding required.
All the information in your business account will be uploaded into the website.
HOW SHOULD I START REGISTERING MY CLINIC IN GOOGLE MY BUSINESS
Well your clinic email is the prime product to register in Google my business. I advise doctors to use only clinic emails while registering to GOOGLE BUSINESS.
This can increase the authenticity of your clinic, at the same time it acts as your business email. Here are few steps to register in Google my business.
You can make all types of promotions in internet using Google my business without any investment.
STEP 1: GO TO BELOW LINK
Click on Google mybusinessSTEP 2:SIGN IN
Sign in with your clinic mail id
STEP 3: ADD LOCATION
Click on “Yes”, to add location of your Clinic
STEP 4: CLINIC ADDRESS
Enter your clinic address with pin code correctly. It always better to search your clinic location on Google maps before entering your address.
This can help maps in identifying your exact location.
STEP 5: SERVING CUSTOMERS OUTSIDE LOCATION
Click “No”, as you are going to treat your patients inside your Clinic only.
If you have mobile dental practice also, than you can opt for “Yes”.
Note: don’t try to add any other term, except “dental clinic”, as it hampers your LOCAL SEO. As a result your clinic’s name in search results may not be shown as expected.
This is how it looks after one month end. In the landing page dashboard, you can see the complete statistics of your clinic. It includes:
The statistics are divided into Views, Searches and Activity (Top right corner). These help in estimating how many patients are interested in your clinic.
STEP 6: CATEGORY OF BUSINESS
Type it as “Dental clinic”.Note: don’t try to add any other term, except “dental clinic”, as it hampers your LOCAL SEO. As a result your clinic’s name in search results may not be shown as expected.
STEP 7: CONTACT DETAILS:
Enter your contact details. If you have a website, you can link it, or else you can opt for a FREE WEBSITE that is provided by Google (last option).
STEP 8: FINISH
This is the toughest part right! Click on Finish and viola, YOU HAVE SUCCESFULLY REGISTERED IN GOOGLE MY BUSINESS.
This is how it looks after one month end. In the landing page dashboard, you can see the complete statistics of your clinic. It includes:
The statistics are divided into Views, Searches and Activity (Top right corner). These help in estimating how many patients are interested in your clinic.
They are none other than your future potential patients.
So what are you waiting for? Register in Google my business and GOOGLE-IZE your clinic.
IF WE DON’T TELL ABOUT OUR CLINIC, THEN NOBODY WILL!Yes, it is you who have to tell your surrounding people about your clinic. In today’s digital world, Google my business is a powerful weapon which can increase your patient inflow.
So what are you waiting for? Register in Google my business and GOOGLE-IZE your clinic.
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